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Maximising your Shopify store’s conversion rate is key to increasing revenue. Here are six proven strategies to help:
Most visitors land on product pages first, yet many lack crucial details. Improve PDPs by:
Adding a brief brand intro for trust.
Expanding product descriptions with FAQs.
Featuring related products to retain shoppers.
Displaying customer reviews prominently.
One test where we removed hidden tabs and displayed all content resulted in a 35-40% revenue increase.
Displaying reviews effectively can increase conversions by 30% and even double average order value.
Show exact ratings and number of reviews.
Feature real customer reviews across pages.
Place top reviews higher for visibility.
Many brands increase prices and still make more revenue. Test pricing by:
Using Shopify apps to A/B test different price points.
Experimenting with premium pricing to enhance perceived value.
Finding the balance between revenue and conversions.
Customers often abandon carts when seeing ‘Pre-Order’. Instead, try:
Replacing ‘Pre-Order’ with ‘In Stock – Ships in 3-6 Weeks’.
Highlighting estimated delivery times.
One test saw a 1,200% uplift in pre-orders and doubled site revenue.
Many stores unknowingly lose multi-item sales when customers click ‘Buy with Shop Pay’. Fix this by:
Testing checkout functionality.
Removing ‘Buy with Shop Pay’ from product pages.
Displaying payment icons for reassurance.
Customers hesitate at checkout. Boost confidence by adding a ‘Free 30-day Money-Back Guarantee’ near the ‘Add to Cart’ button. Offering free returns has also increased conversions without raising return rates.
Final Takeaways
Optimising PDP design with engaging product details can enhance the shopping experience. Showcasing customer reviews helps build trust and credibility. A/B testing pricing allows you to find the right balance between conversions and revenue. Improving pre-order messaging reduces cart abandonment and boosts sales. Checking Shop Pay settings ensures a seamless checkout process, preventing lost orders. Highlighting money-back guarantees reassures buyers and increases confidence in purchases.
Implement these strategies and watch your conversions grow!
Check out the full podcast episode here.
This episode was brought to you by Nick Trueman, Director of PPC & SEO Agency, Spec Digital.