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In this episode of Winning With Shopify, we sit down with Harry, Co-founder of Keap Candles, to talk about what happens when a brand finally finds its rhythm — in business and in life.
From product innovation to founder wellbeing, this conversation goes beyond Shopify tactics and into what it really takes to build something meaningful and sustainable.
Where Everything Starts to Align
Harry opens up about the moment when Keap began to feel less chaotic and more intentional. After years of trial and refinement, the business reached a point where vision, product, and audience finally clicked — not overnight, but through consistency and clarity.
The Meaning Behind the Name “Keap”
The name “Keap” isn’t just branding — it reflects the idea of keeping something meaningful. Harry shares how this philosophy connects to their products, which are designed to last, be refilled, and stay part of people’s spaces long after the candle burns out.
Candle Innovation with Purpose
Keap’s Candelone concept moves away from disposable candles toward long-lasting vessels you reuse and refill. This isn’t just innovation for the sake of it — it’s sustainability built into design and customer experience.
SEO, AI & Brand Visibility
Harry explains how Yoast SEO and AI insights help Keap understand search intent and refine their messaging. Instead of chasing trends, they focus on clarity, consistency, and making sure the right people discover the brand at the right time.
Beyond the Sale: Building Relationships
A key part of Keap’s growth comes after the purchase. Harry dives into the importance of post-sale engagement, customer feedback loops, and long-term relationship building instead of one-time transactions.
Founder Reality: Stress, Balance & Survival Weeks
The episode gets real when Harry talks about founder stress, overwhelming moments, and how he manages intense workweeks. He shares practical ways to stay grounded and protect your well-being while scaling a brand.
Final Thoughts
This episode is a powerful mix of innovation, sustainability, and founder mindset. If you’re trying to grow your Shopify brand without burning out, Harry’s story offers insight, honesty, and a practical perspective.
Check out the full podcast here.
This episode was brought to you by Nick Trueman, Director of PPC & SEO Agency, Spec Digital.