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Meet the Brand on a Mission
Andrew from Bear Kind joined us to share how a family-run sock company built on kindness, comfort, and conservation is winning big online. With over 45 animal charities supported, every pair of Bear Kind socks donates directly to the creature it features. Whether it’s red squirrels or turtles, your socks help save them.
From Small Business to Big Impact
Founded by Andrew and Lucy (yes, they’re married!), Bear Kind has grown over seven years into a recognised and loved brand, even reaching number one for socks on Trustpilot UK. Their goal? To make giving back a natural part of retail, encouraging more businesses to build charity into their model.
How Content and Customers Power SEO
Bear Kind isn’t just another ecommerce store. By focusing on user-generated buzz and a community of loyal customers who defend the brand online, they’ve boosted credibility. SEO-wise, the team is now ranking for keywords like "tree frogs" simply by creating high-quality, animal-centric blog content. Their strategy: lead with passion and storytelling, then serve the product naturally.
Why Collection Pages Matter
A big SEO breakthrough came when they optimised their collection pages, not just individual product pages. They expanded their mega menu, focused on internal linking, and used tools like Macaroni to streamline on-site improvements. Even better? This resulted in higher conversions and visibility for terms like "bamboo socks."
Balancing B2C and B2B
Bear Kind has also found success in the B2B space, becoming the top sock brand on wholesale platform Faire. By leaning into corporate gifting and bulk orders, they’re able to smooth out seasonal dips in retail sales.
What’s Next for Bear Kind?
Expect more work on related search terms, refined collections, and content that brings their eco-fashion story to life. As Andrew says, the goal is simple: stay focused, iterate fast, and keep climbing those rankings.
Check out the full podcast episode here.
This episode was brought to you by Nick Trueman, Director of PPC & SEO Agency, Spec Digital.