You can also listen on:
Apple Podcasts / Spotify
In today’s digital world, influencer marketing plays a vital role in shaping consumer behaviour, particularly for niche products. In a recent podcast episode, Adam, co-founder of 2 Fur Doodie, shared his journey of launching a unique dog harness designed to solve a common dog-walking problem—what to do with the waste bags! The harness not only helps dog owners carry essentials but also provides a built-in compartment where dogs can carry their own waste, freeing up the owner's hands.
Harnessing the Power of Social Media and Influencers
While Adam and his team initially focused on traditional digital marketing through Facebook and Instagram ads, they soon realised the potential of working with micro-influencers. Influencers, particularly those with a dedicated following of dog lovers, offer a way to build trust and introduce the product to a broader audience. Adam shares how they’ve collaborated with influencers by sending them free products and offering affiliate commissions for sales generated through their platforms.
The Importance of Engagement and Authenticity
Adam emphasised that selecting the right influencer is crucial. For him, engagement rates are just as important as follower counts. Micro-influencers, even those with 1,000 to 2,000 followers, can provide genuine, trustworthy recommendations to their audience. Adam has found that influencers who truly connect with their followers often yield better results than those with massive followings but lower engagement.
Customer Relationships and Retention
Beyond influencer marketing, Adam highlighted the importance of nurturing relationships with customers. By actively engaging with customer feedback and incorporating user-generated content into their social media, 2 Fur Doodie builds a sense of community and trust. While the harness is built to last, the brand encourages repeat purchases through size variations and by expanding its product line, which could lead to customers buying for multiple pets or gifting.
Leveraging Video Content for Maximum Impact
Adam also shared insights on the power of video content in marketing. While static images still have their place, he finds that videos tend to perform better in social media advertising. The ability to showcase the product in action, combined with the emotive connection of seeing happy pets, creates a compelling case for potential customers.
Future Growth and Free Toy Promotion
To further incentivise customers, 2 Fur Doodie has introduced a limited-time promotion offering a free toy with every harness purchase. This not only adds value to the customer but also creates an opportunity for upselling and increasing customer satisfaction. The toy conveniently fits inside the harness’s built-in pocket, showcasing the product’s versatility.
By blending influencer marketing, customer engagement, and innovative product offerings, 2 Fur Doodie is steadily growing its presence in the pet accessories market. Adam's approach highlights how passion, adaptability, and creative marketing can lead to success, even in a crowded digital marketplace.