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From Dragon's Den to the Dinner Table
Snaffling Pig, founded by Nick Coleman, burst onto the scene after securing investment on Dragon’s Den. This exposure helped the brand establish itself as a premium snack, breathing new life into the traditional pork scratching. Since then, Snaffling Pig has leveraged its moment of fame to expand its reach, becoming a household name in major UK supermarkets, pubs, and even high-end retailers like John Lewis.
More Than Just Snacks
Snaffling Pig’s mission is about more than just selling snacks. With a unique tone of voice that mixes cheeky humor and 90s nostalgia, the brand stands out as playful and authentic. Their ethos of indulgence and character is evident in every aspect of their branding, from the product packaging to their humorous social media interactions, creating a strong connection with customers looking for a fun, no-nonsense snacking experience.
Surviving the Pandemic with Shopify
The pandemic was a challenging period for many, but Snaffling Pig’s early adoption of Shopify helped them pivot quickly to direct-to-consumer (D2C) sales when pubs and restaurants were shut. By leveraging their robust online presence, they managed to maintain steady growth. The brand’s adaptability and ability to cater to customers online helped solidify their reputation as a reliable D2C brand during a turbulent time.
Innovative Products to Beat Seasonality
Snaffling Pig didn’t stop at just pork scratchings. To combat seasonality, they introduced branded kamado barbecues—an unconventional but strategic move that helped maintain year-round relevance. Their approach to diversifying the product line while maintaining the brand’s core values has been a key factor in ensuring steady sales throughout the year.
Building and Retaining a Loyal Customer Base
Customer retention is a top priority at Snaffling Pig, and they’ve mastered it through personalized engagement at every touchpoint. From witty order confirmations to standout customer service, they ensure that every interaction feels personal and reflects the brand’s personality. This dedication has earned them a loyal customer base, supported by apps like Klaviyo and Gorgias to manage communications seamlessly.
What’s Next for Snaffling Pig?
Looking ahead, Snaffling Pig continues to focus on staying true to its ethos of indulgence, humor, and bringing people together. Whether through quirky new products or expanding existing lines, they remain committed to delighting customers and pushing the boundaries of what a snack brand can be—always with a cheeky grin and a pack of scratchings in hand.