Podcast Episodes
Real strategies. Real merchants. Real results. New episodes every week — free to listen anywhere.
65% Revenue Growth In 6 Months: The CRO Playbook That Actually Works
In this episode of the Winning With Shopify podcast, Nick Truman sits down with Adam Pearce, CEO and Co-Founder of Blend Commerce, to break down what actually drives conversion rate optimisation (CRO) for Shopify brands. This conversation goes far beyond simple conversion rates. Adam explains how leading ecommerce brands improve revenue per session, customer lifetime value (LTV), UX, product pages, filtering systems, and retention strategies to drive long-term growth. If you run a Shopify store
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How To Sell 5 MILLION Units of a Single Product
What would selling 5 million units of one product do for your business? In this episode, we sit down with Amy Anzel, founder and CEO of @HOLLYWOODBROWZERBEAUTY to unpack how she built one of the UK’s most recognised dermaplaning brands — selling over 5 million units worldwide.
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REWIND: How to get MILLIONS of Views on TikTok (Shopify Founder Playbook)
What would 18.5 million views do for your store? This week, we’re joined by Megan from Volashes - who did exactly that… with one video. No big team.
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Use AI to scale your Shopify SEO revenue, FAST!
In this episode of the Winning With Shopify podcast, we’re joined by Carolyn Shelby from Yoast to break down how to actually use AI for Shopify SEO - and why most ecommerce brands are getting it completely wrong. If you're using AI to scale content, automate workflows, or grow your store, this episode will show you what works, what doesn’t, and how to avoid damaging your rankings. We cover everything from product page optimisation and structured data to how AI tools are changing ecommerce SEO.
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Scale Your Customer LTV Quickly & Cheaply!
In this week’s Tuesday Teabreak Talks, Nick is tackling a topic that can transform your profitability overnight: scaling your customer lifetime value (LTV) quickly and cost-effectively. Acquiring customers is getting more expensive... but what if the real opportunity is in doing more with the customers you already have? In this episode, you’ll learn:
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Best of the Past 3 Months: What’s Changing in AI, Subscriptions & Ecommerce
This week, we’re bringing you a Best of the past 3 Months! A curated mix of standout moments, insights, and conversations from recent episodes. From AI’s growing impact on email and brand strategy to the realities of scaling eCommerce businesses, this episode pulls together the most valuable snippets, lessons, and debates you won’t want to miss. If you’re short on time or new to the podcast, this is the perfect place to start.
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From 0 to $500K/Month in 9 Months: A 20y/o Shopify Founder’s Story
How does a 20-year-old with no prior experience scale a Shopify brand to $500K/month in under 9 months? In this episode of the Winning With Shopify Podcast, we sit down with Rhett Jones, founder of Cased, to break down exactly how he built and scaled his eCommerce brand from scratch. From maxing out credit cards and spending over $70,000 on product development, to finding a niche with almost no competition on Meta ads, this is one of the most honest and practical growth stories you’ll hear.
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$0 to $4M in 12 Months (The 2026 Live Shopping Shopify Strategy)
How do you build a $4 million ecommerce sales channel in just one year? In this episode of Winning With Shopify, we sit down with John Roman, CEO of @Battlbox (global.battlbox.com), to unpack how they leveraged live shopping to create one of their fastest-growing revenue channels. BattlBox — a leading subscription brand for outdoor and survival gear — turned platforms like Whatnot into a high-performing sales engine, even outperforming Amazon as a channel.
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Scale LTV With Subscriptions For ANY Business | Insights from SubSummit
Subscriptions aren’t just for protein powder, meal kits, or mystery boxes anymore. In this episode, Chris George (CEO and Co-Founder of Sub Summit) breaks down why more ecommerce brands should be thinking seriously about subscriptions, memberships, loyalty, and recurring revenue - and the creative ways you can do so. Nick & Chris talk about how subscription models can work across more categories than most brands realise, why the real battle is for share of wallet, and how brands can use AI, cust
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How to get 50,000+ 4.9 star reviews!
What does it really take to build a Shopify brand customers genuinely love? In this episode, Nick sits down with Chuck, Founder & CEO of Mission Mercantile, to talk about how they built a leather goods brand with over 50,000 customers, a 4.9-star rating, and a reputation for what they call “mythical customer care.” This conversation goes way beyond products and marketing tactics. It’s about creating a business people trust, using personal connection as a real competitive advantage, and building
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Do Shopify Stores Still Need Cookie Banners?
Cookie banners were supposed to protect customers… but are they actually just annoying everyone and hurting conversions? In this episode of Winning With Shopify, Nick sits down with Chris from the DMA (Data & Marketing Association) to unpack the messy reality of cookie banners, GDPR, privacy laws, legitimate interest, first-party data, and consent - and what Shopify brands actually need to know. They cover why cookie banners often aren’t fit for purpose, why customers don’t really understand the
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How To Actually Track Ecommerce Attribution
Attribution is one of the most confusing topics in ecommerce - and one of the most important. In this episode of Tuesday Tea Break Talks, Nick finally tackles the topic he’s been threatening to cover for five years: marketing attribution. If you’ve ever asked:
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