Podcast Episodes
Real strategies. Real merchants. Real results. New episodes every week — free to listen anywhere.
Shopify SEO Masterclass - Everything You Need To Get Started On SEO With Shopify
Shopify SEO is changing as AI search, LLMs, and agentic shopping reshape how customers discover and buy products online. So how do you make sure AI can actually find, understand, and recommend your Shopify store? In this episode of Winning With Shopify, we explore the future of Shopify SEO and what ecommerce brands need to change as discovery moves beyond traditional Google search. We cover Shopify site structure, information architecture, internal linking, content freshness, reviews, brand ment
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Black Friday Is Broken: How AI Will Change Shopify in 2026
Black Friday is broken. Shopify brands can no longer rely on bigger discounts to win — because AI shopping assistants, personalised recommendations and AI-powered search are changing how customers discover and buy products. In this episode of Winning With Shopify, Nick breaks down how AI is transforming Black Friday, Cyber Monday and ecommerce — and what Shopify brands need to do now to prepare for the future of product discovery. As shoppers increasingly use AI to research, compare and discover
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How He Built a £1M Ecommerce Brand and Sold It
Most ecommerce brands are built on traffic they don't own. This founder changed that — and it helped him build and sell a £1M Shopify brand. Jayden Clark built Woodlark Garden Luxury into a seven-figure ecommerce business before selling it for £515,000. But the business started in a vulnerable position - with 95% of revenue coming from Google Ads and very little organic traffic. In this episode, Jayden reveals how he moved away from relying purely on paid acquisition, built a scalable SEO strate
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Google Ads for Shopify: Why Your Costs Are Rising and What Still Works
Most Shopify brands use Google Ads to drive sales. The fastest-growing brands use it to build a DTC brand. Google Ads has become one of the most powerful ways for ecommerce brands to find new customers - but many Shopify stores are still optimising for short-term ROAS instead of long-term growth. In this episode, Nick explains why most Shopify brands get Google Ads wrong and how successful DTC brands use paid search, Shopping ads and customer data to build a scalable acquisition engine.
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Your Shopify Store Isn’t Enough: How To Win When Everyone Sells the Same Products
Is your Shopify store getting traffic but not enough sales? The problem may not be your advertising, SEO or email marketing. It could be your Shopify conversion rate. After reviewing and auditing 50 Shopify stores - including successful ecommerce brands and stores struggling to convert - we identified seven common conversion mistakes that can quietly cost businesses sales every day. This episode features insights from Alan Dowell, an ecommerce leader from Escentual, an online beauty retailer spe
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We Audited 50 Shopify Stores: Here’s Why Yours Is Failing
Is your Shopify store getting traffic but not enough sales? The problem may not be your advertising, SEO or email marketing. It could be your Shopify conversion rate. After reviewing and auditing 50 Shopify stores — including successful ecommerce brands and stores struggling to convert — we identified seven common conversion mistakes that can quietly cost businesses sales every day. In this episode of Winning With Shopify, we break down the biggest Shopify conversion rate optimization (CRO) mist
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Shopify Discounts: Free Gifts vs Money Off — What Converts Best?
What if giving customers a free gift could increase your Shopify store's average order value instead of relying on another discount? In this episode of Winning With Shopify, Nick Truman sits down with Charlie Tyler to break down insights from **10 million Shopify customer journeys** and reveal how gifting, discounts, and tiered rewards can influence customer spending. They discuss why orders with gifts showed approximately a **30% increase in average order value**, how to set the right free-gift
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Shopify SEO: The Complete AI Guide
Why are your competitors appearing in ChatGPT recommendations while your products are nowhere to be found? Traditional SEO isn't enough anymore. AI search engines like ChatGPT, Gemini, and other large language models evaluate your store differently. In this episode, Nick Trueman shares the 5 biggest reasons your Shopify products aren't being recommended by AI—and the practical changes you can make today to improve your visibility.
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Shopify 3PL: The Shopify Fulfilment Mistakes Costing You Money
Shopify fulfillment can make or break your ecommerce business. In this episode, Nick Trueman sits down with the founders of Ships-a-Lot to reveal the biggest 3PL mistakes, shipping strategies, and fulfillment lessons they've learned after 10 years of running both a Shopify store and a fulfillment company. In this episode you'll learn: ✅ Why they started a fulfillment company after running their own Shopify store
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Shopify Email Marketing: The 3 Automations That Drive Sales
Most Shopify brands think sending more emails means making more money—but the data says otherwise. In this episode of the Winning With Shopify Podcast, Nick Truman breaks down insights from 27 billion emails analyzed by Omnisend to reveal the email automation strategies that generate the highest revenue. Learn why welcome emails, abandoned cart flows, and browse abandonment automations outperform traditional campaigns, plus discover the SMS marketing strategies and email optimization framework t
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5 Inventory Mistakes Costing eCommerce Brands Thousands
Inventory isn't just an operations problem—it's one of the biggest profit drivers in eCommerce. In this episode of the Winning With Shopify Podcast, Nick Truman sits down with Alan Grimsley from Inventory Planner about the five biggest Shopify Inventory Management mistakes costing brands revenue every day. Learn how stockouts, overstocking, poor forecasting, disconnected data, and inaccurate lead times silently destroy cash flow and customer experience. Whether you're running a growing Shopify store
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How to Use AI to Grow Your Shopify Store (Complete Guide)
How can AI actually help grow a Shopify store? In this episode of Winning With Shopify, Nick Trueman shares practical ways to use Shopify Sidekick, ChatGPT, AI automation, customer support, CRO, SEO, email marketing, and predictive analytics to save time and grow revenue. This isn't another "AI writes product descriptions" video. Instead, you'll learn how successful Shopify merchants use AI to improve conversion rates, optimize customer journeys, automate repetitive work, personalize email marke
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