Podcast Episodes
Real strategies. Real merchants. Real results. New episodes every week — free to listen anywhere.
How She Grew a 7-Figure Ecommerce Brand Without a Big Team
How do you build a seven-figure Shopify brand from a single product idea? In this episode of Winning With Shopify, Nick Trueman sits down with Anya, founder of The Silk Collection, to explore how she built a luxury ecommerce brand and expanded into wholesale, retail, and luxury hotels. What started with a simple silk pillowcase has grown into a successful ecommerce business serving tens of thousands of customers. But the journey wasn't just about selling products online. Anya shares how The Silk
Listen or Watch →
Google Just Made a HUGE Change to AI Search! Here's What It Means for Shopify
Google just changed AI Search, and your Shopify SEO strategy may need an update! On October 15, 2026, Google announced changes to AI Overviews and AI Mode, making source links more prominent within AI-generated search results. But what does this mean for Shopify stores, organic traffic, and ecommerce SEO? In this episode of Winning With Shopify, host Nick Trueman breaks down Google's latest AI search update, the growing problem of zero-click searches, and three practical SEO strategies Shopify m
Listen or Watch →
The Shopify Free Gift Strategy That Drives Bigger Orders
Are free gifts better than discounts for your Shopify store? New research discussed in this episode, covering **16.8 million orders across more than 10,000 stores**, reveals some surprising findings about ecommerce promotions, average order value, and Black Friday discounting. In this episode of **Winning With Shopify**, host Nick Trueman welcomes back **Charlie Tyler from 506, the team behind EasyGift**, to explore how Shopify brands can use free gifts with purchase, tiered rewards, and smarter
Listen or Watch →
Why Customers Are OBSESSED With These 5 Brands
Why do some ecommerce brands have customers who keep buying, recommending, and defending them, while others have to pay for every single sale? In this episode of Winning With Shopify, Nick Trueman reveals how to build a brand customers are obsessed with, using five powerful examples: Liquid Death, Stanley, Gymshark, Glossier, and Crocs. Building a successful ecommerce brand isn't just about great products, Shopify marketing, or running more Facebook and Google Ads. It's about creating a strong b
Listen or Watch →
Shopify Shipping Costs Are Eating Your Profit (Here's How to Fix it)
Are hidden shipping costs eating into your Shopify profit margins? From expensive 3PL fulfillment and warehouse fees to slow delivery and inventory mistakes, many ecommerce brands lose money without realizing where their profits are going. In this episode of Winning With Shopify, Nick Trueman sits down with Max and Zach Zitney, twin brothers and founders of Ships A Lot, to discuss how to reduce ecommerce shipping costs, improve order fulfillment, and scale a profitable Shopify business. Discover
Listen or Watch →
How to Predict Shopify Stock Demand with AI (Before You Lose Sales)
Poor inventory management can destroy your ecommerce profits. From dead stock and overstocking to missed sales and cash flow problems, getting your inventory strategy wrong could put your entire Shopify business at risk. But can AI inventory management help you avoid these costly mistakes? In this episode of Winning With Shopify, Nick Trueman explains how AI inventory forecasting, demand planning, and smarter stock management can help ecommerce businesses protect their profit margins, reduce sto
Listen or Watch →
How Rebel Cheese Built a $20M+ Business Using Shopify
How do you scale a Shopify business to $20M+ without your shipping, fulfillment, and ecommerce tech stack becoming a nightmare? In this episode of Winning With Shopify, host Nick Trueman welcomes back Paul Arellanes, CTO of Rebel Cheese, to reveal how a fast-growing ecommerce brand manages Shopify operations, automation, inventory, and customer experience at scale. After achieving 455% revenue growth in three years and earning a place on the 2026 Inc. 5000, Rebel Cheese has faced challenges that
Listen or Watch →
The Ecommerce Funnel That Turned £4 Into £500+
How do you acquire an ecommerce customer for just £4 and turn them into £500+ in customer lifetime value? In this episode of Winning With Shopify, Nick Trueman reveals one of the most successful ecommerce marketing campaigns he's ever worked on — a real case study combining PPC advertising, high-converting landing pages, free-product offers, customer retention, and subscription marketing. This ecommerce funnel reportedly achieved a customer acquisition cost (CAC) of just £4, alongside a minimum
Listen or Watch →
AI Search Visibility Tools You Should Be Using in 2026
Is your brand showing up in ChatGPT, Google AI Overviews, and other AI search platforms? And more importantly, how can you actually track it? As AI-powered search changes how customers discover products and businesses, traditional SEO rankings are no longer the only metric worth watching. In this video, we explore three tools that can help businesses understand their visibility in AI search, monitor brand mentions, and identify opportunities to improve their online presence.
Listen or Watch →
How to Build Trust on Your Shopify Store (And Get More Sales)
Why do customers trust one Shopify store enough to buy while leaving another without making a purchase? The biggest ecommerce brands don't necessarily have the best products. What they have is something much more valuable: customer trust. In this episode of Winning With Shopify, Nick Trueman breaks down how to build trust on your Shopify store and create an ecommerce experience that gives customers confidence to purchase.
Listen or Watch →
5 Shopify CRO Changes That Generated $1M+ in Revenue
What if a few small changes to your Shopify store could generate hundreds of thousands of dollars in additional revenue? In this episode of Winning With Shopify, Nick Trueman is joined by Adam, founder of Blend Commerce and a CRO expert, to break down 5 real ecommerce conversion rate optimization tests and the actual results they produced. These aren't theoretical Shopify CRO tips. You'll see real examples from ecommerce brands where relatively small changes to product pages, navigation, payment
Listen or Watch →
3 ChatGPT Prompts to Prepare Your Shopify Store for Black Friday
Black Friday is changing fast — and AI could help Shopify brands prepare smarter, find revenue leaks, improve automations, and avoid costly Black Friday mistakes. In this episode of Winning With Shopify, Nick Trueman shares 3 AI prompts Shopify store owners can use before Black Friday Cyber Monday (BFCM) to assess their marketing readiness and identify what needs fixing before the biggest ecommerce sales period of the year. You'll learn how to use AI to run a Black Friday readiness check, uncove
Listen or Watch →