Podcast Episodes
Real strategies. Real merchants. Real results. New episodes every week — free to listen anywhere.
The TikTok Shop Strategy Most Ecommerce Brands Are Missing
Is TikTok Shop actually worth it for ecommerce brands? And why do so many brands try TikTok Shop, get disappointing results, and decide it doesn't work? In this episode of Winning With Shopify, Nick speaks with an experienced ecommerce founder and operator about how TikTok Shop is changing ecommerce, affiliate marketing and customer acquisition — and what brands need to understand before jumping in. TikTok Shop isn't simply another marketplace where you upload products and wait for sales. The gu
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The Black Friday Discount Trap Shopify Brands Must Avoid
Thinking about running 20% off your Shopify store this Black Friday? The real cost to your business could be much bigger than 20%. In this episode of Winning With Shopify, Nick breaks down the maths behind Black Friday discounts, ecommerce profit margins, ROAS and customer acquisition to show why seemingly harmless discounts can dramatically reduce profitability. Using a simple example, a $100 product with a $50 cost has a $50 gross profit. Apply a 20% Black Friday discount and the selling price
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I Built a Team of AI Employees to Run My Ecommerce Business
What if you could build a team of AI employees to help run your ecommerce business — without hiring a full team of analysts, marketers and operations staff? In this episode of Winning With Shopify, Nick speaks with an ecommerce operator who has built a team of AI employees and AI agents to help manage different areas of his business, from analytics and marketing research to SEO, advertising, reporting and ecommerce operations. Rather than using AI only to answer questions, he creates specific AI
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10 Things I Would Do If I Started a Shopify Store in 2026
If I had to start a Shopify store from scratch in 2026, I wouldn't begin by searching for a winning product. In this episode of Winning With Shopify, Nick Trueman breaks down the 10 things he would do differently if he were building a Shopify brand from zero today — from finding a customer with a valuable problem and validating demand to building an audience before inventory, investing in SEO and AI discoverability, improving conversion rates and creating a business somebody would eventually wan
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Shopify SEO Masterclass - Everything You Need To Get Started On SEO With Shopify
Shopify SEO is changing as AI search, LLMs, and agentic shopping reshape how customers discover and buy products online. So how do you make sure AI can actually find, understand, and recommend your Shopify store? In this episode of Winning With Shopify, we explore the future of Shopify SEO and what ecommerce brands need to change as discovery moves beyond traditional Google search. We cover Shopify site structure, information architecture, internal linking, content freshness, reviews, brand ment
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Black Friday Is Broken: How AI Will Change Shopify in 2026
Black Friday is broken. Shopify brands can no longer rely on bigger discounts to win — because AI shopping assistants, personalised recommendations and AI-powered search are changing how customers discover and buy products. In this episode of Winning With Shopify, Nick breaks down how AI is transforming Black Friday, Cyber Monday and ecommerce — and what Shopify brands need to do now to prepare for the future of product discovery. As shoppers increasingly use AI to research, compare and discover
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How He Built a £1M Ecommerce Brand and Sold It
Most ecommerce brands are built on traffic they don't own. This founder changed that — and it helped him build and sell a £1M Shopify brand. Jayden Clark built Woodlark Garden Luxury into a seven-figure ecommerce business before selling it for £515,000. But the business started in a vulnerable position - with 95% of revenue coming from Google Ads and very little organic traffic. In this episode, Jayden reveals how he moved away from relying purely on paid acquisition, built a scalable SEO strate
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Google Ads for Shopify: Why Your Costs Are Rising and What Still Works
Most Shopify brands use Google Ads to drive sales. The fastest-growing brands use it to build a DTC brand. Google Ads has become one of the most powerful ways for ecommerce brands to find new customers - but many Shopify stores are still optimising for short-term ROAS instead of long-term growth. In this episode, Nick explains why most Shopify brands get Google Ads wrong and how successful DTC brands use paid search, Shopping ads and customer data to build a scalable acquisition engine.
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Your Shopify Store Isn’t Enough: How To Win When Everyone Sells the Same Products
Is your Shopify store getting traffic but not enough sales? The problem may not be your advertising, SEO or email marketing. It could be your Shopify conversion rate. After reviewing and auditing 50 Shopify stores - including successful ecommerce brands and stores struggling to convert - we identified seven common conversion mistakes that can quietly cost businesses sales every day. This episode features insights from Alan Dowell, an ecommerce leader from Escentual, an online beauty retailer spe
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We Audited 50 Shopify Stores: Here’s Why Yours Is Failing
Is your Shopify store getting traffic but not enough sales? The problem may not be your advertising, SEO or email marketing. It could be your Shopify conversion rate. After reviewing and auditing 50 Shopify stores — including successful ecommerce brands and stores struggling to convert — we identified seven common conversion mistakes that can quietly cost businesses sales every day. In this episode of Winning With Shopify, we break down the biggest Shopify conversion rate optimization (CRO) mist
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Shopify Discounts: Free Gifts vs Money Off — What Converts Best?
What if giving customers a free gift could increase your Shopify store's average order value instead of relying on another discount? In this episode of Winning With Shopify, Nick Truman sits down with Charlie Tyler to break down insights from **10 million Shopify customer journeys** and reveal how gifting, discounts, and tiered rewards can influence customer spending. They discuss why orders with gifts showed approximately a **30% increase in average order value**, how to set the right free-gift
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Shopify SEO: The Complete AI Guide
Why are your competitors appearing in ChatGPT recommendations while your products are nowhere to be found? Traditional SEO isn't enough anymore. AI search engines like ChatGPT, Gemini, and other large language models evaluate your store differently. In this episode, Nick Trueman shares the 5 biggest reasons your Shopify products aren't being recommended by AI—and the practical changes you can make today to improve your visibility.
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