This NEW Omnisend Feature Could Change Shopify Email Marketing
Omnisend just launched Social Capture, a new feature that lets Shopify and ecommerce brands turn Instagram comments and DMs into email subscribers automatically.
In this episode of Winning With Shopify, Nick Trueman explains how Omnisend Social Capture works, why building an email list is more valuable than relying solely on social media followers, and how ecommerce brands can use email marketing automation to increase repeat purchases and customer lifetime value.
With Instagram's algorithm controlling how many followers see your posts, building a direct relationship with your audience has become increasingly important.
Omnisend's new Social Capture feature allows brands to set up keyword-triggered replies to Instagram comments and direct messages. When someone responds with their email address and subscribes, Omnisend automatically adds them to your email list, ready for targeted campaigns and welcome email flows.
But collecting subscribers is only the beginning.
Nick also shares practical Shopify email marketing strategies, including personalized welcome sequences, AI-powered product recommendations, customer segmentation, and post-purchase automation designed to encourage second, third, and repeat orders.
What You'll Learn:
- Why email subscribers can be more valuable than Instagram followers.
- How Omnisend Social Capture turns Instagram comments and DMs into email subscribers.
- How to use keyword-triggered Instagram automation to grow your email list.
- Ways to increase social media engagement and attract potential subscribers.
- How to build personalized welcome email flows for Shopify customers.
- Why customer segmentation improves email marketing relevance.
- How post-purchase email automation can encourage repeat sales.
- Strategies to improve customer lifetime value without relying entirely on paid advertising.
Whether you're running a Shopify store, managing an ecommerce brand, or looking for new ways to grow your email list, this episode explains how Instagram engagement and email automation can work together to support long-term ecommerce growth.
timestamps:
00:00 Introduction: Omnisend's New Social Capture Feature
01:12 Why Email Subscribers Matter for Ecommerce Growth
01:58 The Problem With Relying on Instagram Followers
03:37 How Omnisend Social Capture Works
05:31 Turning Instagram Engagement Into Email Subscribers
06:30 Increasing Customer Lifetime Value With Email Automation
08:44 Customer Segmentation & Personalized Email Marketing
10:13 Post-Purchase Email Flows to Drive Repeat Sales
Explore Omnisend Social Capture:
https://www.omnisend.com/features/instagram/
Learn more about Omnisend:
Want some help with profitably scaling your Google Ads? Reach out to Nick's agency: team@spec.digital
Omnisend - 30% off paid plans for three months with code WINNINGWITHOMNISEND.
Ships-A-Lot - Improve fulfilment costs, shipping margins and customer experience.
https://info.shipsalot.com/winning-with-shopify
Yoast - 15% off Shopify and WordPress with code WWS15.
https://yoast.com/product/yoast-seo-shopify/
Inventory Planner - Free seven-day inventory bootcamp.
https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp
Easygift - Extended 30-day free trial with code WWS
https://506-io.webflow.io/wws-easygift
About Winning With Shopify
Hosted by Nick Trueman, Winning With Shopify shares actionable ecommerce strategies, Shopify growth tips, digital marketing insights, and conversations designed to help online businesses grow.
Explore more episodes:
Subscribe for more Shopify marketing, ecommerce automation, conversion rate optimization, and growth strategies.
Question for you: Are you currently using Instagram to grow your email list, or are you still relying on social media followers?
Related Episodes
The Ecommerce Funnel That Turned £4 Into £500+
How do you acquire an ecommerce customer for just £4 and turn them into £500+ in customer lifetime value? In this episode of Winning With Shopify, Nick Trueman reveals one of the most successful ecommerce marketing campaigns he's ever worked on — a real case study combining PPC advertising, high-converting landing pages, free-product offers, customer retention, and subscription marketing. This ecommerce funnel reportedly achieved a customer acquisition cost (CAC) of just £4, alongside a minimum
Listen or Watch →
How To Build A Brand Customers Never Leave | Winning with Shopify
If you're trying to grow a Shopify store, focusing only on products and ads isn't enough. In this episode of the Winning With Shopify Podcast, Nick Trueman sits down with marketing leader Nadine to discuss what separates successful DTC brands from ordinary ecommerce stores. You'll learn why brand matters more than ever, how AI is changing product discovery, why retention beats acquisition, how subscriptions increase lifetime value, and why founders should stop racing to the bottom on price.
Listen or Watch →
Shopify Growth Strategies – 8 Things You Cannot Afford To Neglect
What separates fast-growing Shopify brands from those that struggle to scale? In this episode, Nick breaks down the 8 critical growth strategies every e-commerce business needs to implement in order to achieve sustainable, long-term growth. From building a multi-channel marketing strategy and improving customer lifetime value to leveraging referrals, optimising products, increasing margins, and creating a business that can thrive without relying on a single person, Nick shares practical insights
Listen or Watch →