40% Annual Shopify Growth ft Toast'd | email, ads, trends, stock, customers & much more!
In this episode of Winning With Shopify, we have Jonnie from Toast’d back on the show one year on!
Jonnie shares the behind-the-scenes story of how Toast’d achieved an incredible 40% growth year, what it really takes to prepare for Black Friday and Valentine’s Day, and why timing and consistency are everything in eCommerce. We also dive into the power of gift cards, the challenges of seasonal trends, and Jonnie’s thoughts on expanding beyond retail into wholesale opportunities.
From humble beginnings to scaling an international audience, this episode is packed with insights, lessons, and laughs. Whether you’re an entrepreneur gearing up for your next big launch or looking to sustain long-term growth — Jonnie’s story will leave you feeling inspired (and ready to toast your own success!).
Reach out to Jonnie here: https://toast-d.co.uk
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Key Takeaways:
00:00 Welcome to Winning With Shopify
03:11 Black Friday vs. Advertising — Finding the Right Balance
09:26 Planning Ahead: Fire Pit Kit Sales for January
11:43 Launch Strategies for Black Friday and Valentine’s Day
13:17 The Power of Gift Cards in Boosting Sales
18:25 Navigating Product Scenarios and Customer Needs
20:38 Will Lowe Explore Wholesale Opportunities?
22:41 Inside Shopify: The Wholesale Journey
27:36 Managing Seasonal Trends and Consumer Demand
32:15 Growing 40% in One Year — What Drove Success
34:56 Why the Customer Should Be Central to Your Business
36:31 Expanding Internationally: Taking the Brand Beyond the UK
39:11 Top 5 Lessons Learned from Building Toasted
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