600k To 1.5m Subscribers In 4 Months - Scale Your Email Database & Revenue
In this episode, Nick is joined by MacCoy Merkley (CMO), & Matt Fey (Head of Email Operations) at Portland Leather Goods.
MacCoy & Matt share their inspiring journey to growing Portland Leather Goods to what it is today, and how email marketing has played a huge part in their growth. They also share how they grew an email list from 600,000 to 1.5million in 4 months, how to get the most out of your email data, the key factors for growth, and much, much more!
This episode is not one to be missed! Let us know your feedback at hello@winningwithshopify.com
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0:00 Introduction
1:43 About MacCoy
3:02 About Matt
3:55 Building A Healthy Supply Chain
10:07 The Key Factors For Growth
11:11 Building an authentic community
17:18 Maximising email marketing data
24:39 How do you segment email data
27:07 Creating the right content for email
29:56 How does acquisition tie into the business as whole
33:53 Calculating the cost of customer attribution
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Please watch: "Boost Your Shopify Sales: 5 Easy Steps To Double Your Revenue"
https://www.youtube.com/watch?v=Aa73gpoD5JE
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