Avoid the AI spam email filter with these best practices!
Nick’s got a cold, Brian’s back, and your inbox is getting smarter!
In this week's episode of Winning With Shopify, Nick is joined by Brian from Seguno to break down what’s really happening when AI starts sorting, summarising, and filtering your marketing emails.
If you’ve been wondering why your campaigns dip, why “quick hacks” backfire, or how to make sure your best customers actually see your emails - this is the episode.
We cover:
- Why email is still the top ROI channel (even in the AI era)
- How AI uses engagement as the main feedback loop (and what that means for deliverability)
- The 3 things AI looks at when sorting emails in the inbox
- Why trying to “game the system” can land you in spam jail
- How to write emails that AI (and humans) can scan fast
- Gmail Annotations and how they can boost visibility
- Using Shopify Sidekick to plan smarter promos, segment faster, and validate store data
- Why authenticity wins in an AI-generated world
Winning With Shopify listeners get 20% OFF the first three months of Seguno Email Marketing with code WWS20: https://seguno.com
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Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! yoast.com/winningwithshopify-exclusive/
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Key Takeaways:
00:04 – AI & Email: A Rare Combo?
00:28 – Why Email Still Delivers the Highest ROI
05:10 – Seguno’s Three Core Shopify Apps
05:41 – Shopify Connect for Canva: Why It Matters
06:21 – Seguno Email Marketing: Starting Price
07:01 – Early Access to Seguno’s AI Prototyping
07:50 – Why Seguno Is Built Best for Shopify
09:55 – How AI Is Changing the Email Marketing Landscape
10:56 – Email Marketing: Still the Top ROI Channel
11:53 – How AI Filters and Sorts Email Content
14:19 – The Three Key Factors AI Uses to Sort Emails
15:22 – Why You Can’t “Trick” AI (It Learns Fast)
16:09 – AI Promotes Good Content — and Blocks the Rest
16:47 – Unsubscribes Aren’t Always a Bad Thing
17:54 – Engagement: AI’s Main Feedback Loop
19:04 – Why Inbox Placement Depends on Engaged Contacts
21:28 – Beyond Image Generation: AI Email Tools
22:42 – Authenticity in an AI-Generated World
24:28 – Using Sidekick for Smarter Promotions
28:17 – Validating Store Data with Shopify Sidekick
29:10 – How AI Impacts Customer Email Engagement
31:25 – AI Email Summaries: Where Brands Miss the Mark
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