Building and Scaling a Sustainability Business on Shopify
"We don't want people to buy from us."
This week we are joined by Isabel Aagaard, the Co-founder of the incredible business that is changing the landscape of single use products - LastObject.
LastObject was listed on Shopify's top 50 brands to watch list, so we were keen to get them on the show to find out what has led to their amazing success.
In this episode, Nick and Isabel dive into how to build a business that is selling sustainable products, how crowdfunding helped launch & grow a sustainable business, the key factors to LastObject's growth and much much more.
We hope you enjoy this episode as much as we did! If you're enjoying the show, be sure to subscribe so you never miss an episode.
This series is brought to you by Retention.com. Want to retain more customers and increase customer lifetime value? Check out www.retention.com. Book a demo to get 2x more audience credits for the first 60 days, when you mention Winning With Shopify on your demo!
LastObject - https://lastobject.com/
0:00 Introduction
2:37 About Isabel - Cofounder of LastObject
3:58 How do you source materials for sustainable products?
8:34 The ever changing sustainability landscape
11:43 Building a financial & economic sustainable business model
14:05 How crowdfunding helps launch & grow a sustainable business
21:05 How building a business through crowdfunding builds customer LTV and retention.
22:40 How to effectively communicate with your community to grow your business
31:27 Asking the right questions to get the right feedback
34:10 What are the key factors to LastObject’s growth?
-~-~~-~~~-~~-~-
Please watch: "Boost Your Shopify Sales: 5 Easy Steps To Double Your Revenue"
https://www.youtube.com/watch?v=Aa73gpoD5JE
-~-~~-~~~-~~-~-
Related Episodes
Top Shopify Growth Strategies: How To Market Unsexy Products!
This week we are joined by an outstanding brand that was listed on the Lightning 50 list of fastest growing Shopify brands in 2021! Nick is joined by Mikayla Moulton, Director of Marketing at trueCABLE. They dive into the methods trueCABLE have been using over the past few years to drive the highest ROI and scale their brand fast & sustainably! Whether you're looking to refine your marketing methods or enhance your product offerings, this episode provides the essential Shopify Growth Strategies
Listen or Watch →
Too Big, Too Soon. Profitably Rebuilding Last Object's Shopify Business From The Foundations.
What happens when you build a save-the-planet product… and realise customers only need to buy it once? In this episode of the Winning with Shopify Podcast, Nick sits down with Isabel (Co-Founder of LastObject) to unpack the real behind-the-scenes of sustainable ecommerce: ocean-bound plastic sourcing, why waterless detergent sheets took off, and the honest business shift from “mission-first” to repeatable revenue + data-led product validation. You’ll hear how LastObject went from 35 employees ba
Listen or Watch →
How To Start & Scale A Fashion Brand With No Budget On Shopify!
In this episode, we sit down with Isabel, the founder of Akalia, to share her journey of bootstrapping a thriving fashion brand. She shares the key principles behind standing out in the competitive fashion industry, designing products that sell, and building a profitable business from the ground up. We also explore the evolving landscape of social media, the strategies behind creating a powerful affiliate marketing team, and the secrets to fostering an engaged community. Plus, Isabel offers her
Listen or Watch →Frequently Asked Questions
Questions about "Building and Scaling a Sustainability Business on Shopify"