HOW, IF & WHEN To Discount! The Complete Shopify Discounting Guide - Ft Seguno
In this episode, we are joined by Cara from Seguno, who shares the smart strategies for using discounts that work, without cutting into profits!
We cover when to discount, how to create unique codes, automating sales emails, boosting order value, and why positioning matters just as much as the offer itself.
Plus, we’ll explore student, friends, and affiliate discounts that work.
Check out the full discounting report here: https://seg.uno/2025discounts
Key takeaways:
0:00 In today’s episode…
2:11 Meet Cara from Seguno
6:13 IF & WHEN to discount
11:40 How to create unique codes
13:19 How to Automate Sales Email with the Discount Code
15:05 Examples of discount codes done well
18:00 How to drive average order value up with discounts
20:11 The Power Of Product Positioning
23:32 Student & Friends discounting
28:47 Affiliate Programmes that work
32:53 Why To Use Unique Discount Codes
36:02 Get The Discounting Report
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