How Rebel Cheese Built a $20M+ Business Using Shopify
How do you scale a Shopify business to $20M+ without your shipping, fulfillment, and ecommerce tech stack becoming a nightmare?
In this episode of Winning With Shopify, host Nick Trueman welcomes back Paul Arellanes, CTO of Rebel Cheese, to reveal how a fast-growing ecommerce brand manages Shopify operations, automation, inventory, and customer experience at scale.
After achieving 455% revenue growth in three years and earning a place on the 2026 Inc. 5000, Rebel Cheese has faced challenges that many growing Shopify stores eventually encounter: complex order fulfillment, refrigerated shipping, multiple distribution centers, and keeping customers informed.
Paul reveals how Rebel Cheese uses Shopify Plus, Klaviyo, ShipStation, Odoo, Shopify Sidekick, and Flare to manage its ecommerce operations.
One of the biggest surprises? Approximately 75% of Rebel Cheese orders during the previous October–January holiday period were scheduled deliveries, with customers willing to pay extra to choose their delivery date.
We also explore Shopify automation, integrating ecommerce apps, testing new features safely, avoiding operational mistakes, and how delivery scheduling helps improve inventory forecasting and production planning.
Whether you're scaling a Shopify store, managing a DTC brand, or preparing your ecommerce business for holiday sales, this episode shares valuable lessons from a real growing business.
timestamps:
00:00 The Challenges of Scaling a Shopify Brand
00:43 Rebel Cheese's $20M+ Growth Story
01:37 Managing Perishable Shipping and Customer Communication
03:15 Building a Shopify Tech Stack and Supplier Relationships
09:42 Connecting Klaviyo, Shopify, ShipStation and Odoo
11:17 How to Test Shopify Apps Without Breaking Your Store
17:23 Solving Split Shipping and Fulfillment Challenges
22:47 Why 75% of Holiday Orders Used Scheduled Delivery
26:50 Inventory Forecasting and Production Planning
30:01 Outro
Want some help with profitably scaling your Google Ads? Reach out to Nick's agency: team@spec.digital
Omnisend - 30% off paid plans for three months with code WINNINGWITHOMNISEND.
Ships-A-Lot - Improve fulfilment costs, shipping margins and customer experience.
https://info.shipsalot.com/winning-with-shopify
Yoast - 15% off Shopify and WordPress with code WWS15.
https://yoast.com/product/yoast-seo-shopify/
Inventory Planner - Free seven-day inventory bootcamp.
https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp
506 - Extended 30-day free trial on any of their three Shopify apps with code WWS
Rebel cheese socials:
Instagram: https://www.instagram.com/rebel.cheese/
Facebook: https://www.facebook.com/rebelcheese/
TikTok: https://www.tiktok.com/@rebel.cheese
Linktree: https://linktr.ee/rebel.cheese
#Shopify #Ecommerce #ShopifyPlus #EcommerceFulfillment #WinningWithShopify
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