What is the best way to choose and reach out to influencers for my Shopify store?

In this episode, Afluencer founder Brett Owens explains the strategies for identifying the right influencers for your brand. He covers effective outreach techniques that help ensure your partnerships are authentic and aligned with your business goals.

How do I calculate the right rate to pay an influencer?

Determining fair compensation is a common challenge for merchants. Brett Owens shares a specific formula for calculating influencer rates to help you ensure you are paying fairly while maintaining a positive return on investment.

How can I avoid working with influencers who have fake followers?

Avoiding paid follower profiles is essential for genuine marketing results. Brett provides actionable insights on how to spot and avoid influencers with fake engagement, protecting your brand from wasted spend.

How should I adapt my influencer marketing strategy for peak season?

Peak season requires a strategic approach to maximize your brand awareness and traffic. This episode discusses how to effectively pivot your influencer campaigns to drive better results during your store's busiest times of the year.

Are there any resources available to help me plan my influencer marketing strategy?

Yes, Brett Owens is offering a special 30-minute influencer strategy session for Winning With Shopify listeners. You can book a call through the Afluencer website link provided in the episode to discuss your specific product and influencer needs.

November 3, 2023

Influencer Marketing: Uncovering The Myths & The Truths - with Brett Owens

Name: Influencer Marketing: Uncovering The Myths & The Truths - with Brett Owens
Uploaded: 2023-11-03T00:00:00.000Z

Watch on YouTube Apple Podcasts Spotify

This week is the start of a brand new series all around Influencer & Affiliate Marketing! We are joined by the legend and Founder of Afluencer, Brett Owens.

Brett is an expert in Influencer & Affiliate Marketing and has been working in the space for 10 years now. He and Nick discuss a variety of topics and unpick some of the myths, insights and truths around Influencer Marketing.

If you’re looking to increase your brand awareness and website traffic during peak season and beyond, this episode is not to be missed!

Key takeaways:

0:00 Introduction

2:24 How Afluencer was created

4:54 The evolution of affiliate marketing

8:16 How to choose and reach out to the right influencer

13:10 How to adjust your strategy with influencers during peak season

18:34 How to work influencer marketing into your channels

24:47 The formula to working out the rate to pay Influencers

28:01 How to avoid paid follower profiles

33:28 How to avoid things going wrong with Influencer Marketing

36:17 The expectation of Influencer Marketing

If you're new to influencer marketing, well, you're not alone! It's a brand new industry and with newness comes opportunity. Brett Owens, Afluencer's Founder, is offering a 30-minute influencer strategy session on Zoom to chat about your product and the best influencers for you. This is an offer special to Winning With Shopify listeners.

Book a call with Brett here: https://afluencer.com/wws/

Website: https://winningwithshopify.com/

YouTube: https://www.youtube.com/@winningwithshopify

Instagram: https://www.instagram.com/winning_with_shopify/

TikTok: https://www.tiktok.com/@winningwithshopify

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Please watch: "Boost Your Shopify Sales: 5 Easy Steps To Double Your Revenue"

https://www.youtube.com/watch?v=Aa73gpoD5JE

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