July 21, 2023

The Foundations Of Scaling A Shopify Store With Paid Social

Name: The Foundations Of Scaling A Shopify Store With Paid Social
Uploaded: 2023-07-21T00:00:00.000Z
Description: This week is all about paid social media advertising! We are joined by the extremely knowledgable, Marin Ištvanić, who is a Partner at the social media advertising agency, Inspire. Marin and Nick dive into the foundations of a successful Shopify store, how to create compelling marketing campaigns, paid social strategies to consider and much more! Key Takeaways:

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This week is all about paid social media advertising! We are joined by the extremely knowledgable, Marin Ištvanić, who is a Partner at the social media advertising agency, Inspire.

Marin and Nick dive into the foundations of a successful Shopify store, how to create compelling marketing campaigns, paid social strategies to consider and much more!

Key Takeaways:

0:00 Intro

1:36 About Marin

3:50 Foundations of a successful Shopify store

6:18 What channels you should be using for paid social advertising

10:46 Creating compelling marketing campaigns

20:22 Paid social strategies you should consider

24:48 How much to put in each marketing channel

28:50 Calculating Customer Attribution

38:20 Thoughts on Meta’s Threads

Marin’s Twitter - https://twitter.com/IstvanicMarin

Inspire Agency - https://inspiredigitalgroup.com/