This SEO Tool Has 1 BILLION Downloads And Your Shopify Stores Need It Too
Is your Shopify SEO actually helping you rank on Google — or are you focusing on the wrong things?
Yoast has now been downloaded more than 1 billion times, and in this episode of Winning With Shopify, Nick Trueman explains why SEO is about far more than simply adding keywords to your Shopify store.
We break down the Shopify SEO fundamentals that ecommerce brands need to get right, including search intent, technical SEO, structured data, internal linking, canonical URLs, duplicate content, metadata, schema and the growing impact of AI on search.
Nick also explains how Yoast for Shopify can help automate some of the technical SEO work, identify content opportunities and use AI to improve titles, headings and content based on your existing products and SEO strategy.
You'll learn why targeting high-volume keywords isn't always the best Shopify SEO strategy, how to identify search terms you can realistically compete for, why canonical URLs matter, and how to find SEO opportunities that can lead to more organic traffic and sales.
Plus, Nick shares practical prompts Shopify merchants can use with Yoast AI to identify one technical SEO fix, one content improvement and emerging AI/search changes worth preparing for.
Try Yoast:
Use code WWS for 15% off, with a 14-day free trial available.
If you need help with Shopify SEO or PPC, get in touch with the Winning With Shopify team.
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Want some help with profitably scaling your Google Ads? Reach out to Nick's agency: team@spec.digital
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Yoast Guide: https://yoast.com/help/guide-for-yoast-seo-for-shopify/
Yoast - 15% off Shopify and WordPress with code WWS15.
https://yoast.com/product/yoast-seo-shopify/
Inventory Planner - Free seven-day inventory bootcamp.
https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp
506 - Extended 30-day free trial on any of their three Shopify apps with code WWS
Timestamps:
00:00 Why Shopify Stores Need Better SEO
00:44 The SEO App With 1 Billion+ Downloads
02:28 Shopify SEO Is More Than Keywords
03:11 The SEO search Mistake Brands Make
06:00 How Yoast Helps With Shopify SEO
07:58 AI Is Changing SEO & Search
08:53 Technical Shopify SEO You Can't Ignore
11:18 A Shopify URL Problem You Should Fix
13:13 Using AI to Improve Your Shopify SEO
15:12 SEO Fixes Every Shopify Merchant Should Make
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