Podcast Episodes
Real strategies. Real merchants. Real results. New episodes every week — free to listen anywhere.
How Smart Shopify Brands Use Dropshipping to Scale Faster
In this episode of the Winning With Shopify Podcast, Nick Trueman explains why dropshipping is still one of the smartest strategies for growing Shopify stores - when used the right way. Learn how successful brands use dropshipping to test new products, expand product ranges, reduce inventory costs, partner with other brands, and create a seamless customer experience without sacrificing brand quality. You'll also discover practical fulfillment strategies, communication tips, and ways to make drop
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Shopify Discount Strategy That Increased Code Usage by 5X (182M Codes Analyzed)
This episode uncovers one of the largest Shopify discount studies ever conducted, analysing 182 million unique discount codes to reveal what actually drives more sales, higher redemption rates, and larger average order values. Learn why personalised discounts outperform seasonal promotions, why 20% discounts consistently deliver the strongest results, and how segmentation can dramatically improve your email marketing performance. You'll also discover why 96% of merchants still aren't segmenting
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The New Shopify SEO Strategy That Actually Works in 2026
In this episode of the Winning With Shopify Podcast, Nick Trueman breaks down the biggest Shopify SEO updates that every store owner should know. Learn how AI is changing search, why GEO (Generative Engine Optimization) is becoming increasingly important, how LLMs.txt files fit into modern SEO, and practical ways to improve your Shopify store's visibility. The episode also covers content strategy, FAQs, customer reviews, product pages, and building topical authority to help your store attract mo
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How a 32-Year Wholesale Brand Crushed Shopify After COVID
Most brands struggle to balance wholesale and ecommerce, but Island's Eye found a way to make both thrive. In this episode of Winning With Shopify, Paul O'Sullivan shares how a traditional Irish knitwear manufacturer transformed its business during COVID, launched a successful Shopify store, and built a global customer base without sacrificing relationships with retail partners. Discover how premium product quality, Irish manufacturing, customer experience, storytelling, and direct consumer feed
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Shopify Growth Strategies – 8 Things You Cannot Afford To Neglect
What separates fast-growing Shopify brands from those that struggle to scale? In this episode, Nick breaks down the 8 critical growth strategies every e-commerce business needs to implement in order to achieve sustainable, long-term growth. From building a multi-channel marketing strategy and improving customer lifetime value to leveraging referrals, optimising products, increasing margins, and creating a business that can thrive without relying on a single person, Nick shares practical insights
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The Shopify Tax Mistake That Could Cost Your Store $40,000
In this episode of the Winning With Shopify Podcast, Nick Trueman sits down with Ryan from TaxCloud to discuss one of the most overlooked challenges facing growing Shopify brands. As stores scale, operational tasks can become increasingly complex. Ryan explains how successful eCommerce businesses use automation to reduce administrative work, stay organized, and focus on growth. The conversation covers Shopify growth strategies, subscription businesses, multi-channel selling, operational efficien
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500% Growth in just 12 Months: The Cutter & Squidge Shopify Success Story
What does it really take to grow an artisan food business online? In this episode of Winning With Shopify, Nick Truman sits down with Emily and Annabelle, the founders of Cutter & Squidge, to uncover how they scaled their handmade brownie business by 500% in just 12 months. From navigating pandemic disruptions to scaling production, managing logistics, and building a strong brand identity, Emily and Annabelle share real-world lessons for entrepreneurs looking to grow their e-commerce store. Lear
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Shopify Just Changed E-Commerce Forever with AI
In this week’s Tuesday Teabreak Talks, we’re diving into the latest updates from Shopify, and why they could completely change the future of e-commerce as we know it. From AI-powered store creation and instant theme generation to smarter admin-side assistance, Shopify is making it easier than ever for businesses to launch and manage online stores. We’re also taking a look at Sidekick’s newest features, including voice chat and screen sharing, and what these updates mean for merchants moving forw
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She Built a Profitable Shopify Brand Using AI, Fiverr & Determination
What does it really take to launch a Shopify brand from scratch? In this episode of Winning With Shopify, Nick Truman sits down with Kit Stanwood, founder of Golden Tallow, to explore the realities of building an ecommerce business as a solo entrepreneur. From sourcing premium ingredients and designing packaging to acquiring customers and launching subscriptions, Kit shares the lessons she's learned on her journey. Discover how AI tools, social media, personal branding, Shopify, and relentless e
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5 Quick-Fixes Holding Back MOST Shopify Stores - Works For Any Brand, Any Size.
Most Shopify stores are making the same simple mistakes, and it’s quietly costing them sales. In this episode of Tuesday Tea Break Talks, we cover 5 quick-fixes that can improve conversion rates, customer confidence and decision-making across almost any ecommerce brand. Topics covered:
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How 2 CEOs Built 65,000+ Subscription Shopify Stores with @Battlbox & @GoodRanchers
In this episode recorded directly from Subsummit, Nick Truman is joined by John Roman from BattlBox and Ben Holland from Good Ranchers to unpack how BattlBox grew a multimillion-dollar brand with 70% subscription revenue & Good Ranchers scaling to 63,000+ subscribers! This conversation is packed with real-world lessons for ecommerce founders. John and Ben share how they approach retention, churn, customer lifetime value, product quality, pricing, influencer marketing, subscription tech, and buil
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How to Turn More Visitors Into Customers
What if you could double your conversion rate with just a few simple changes? In this episode of Tuesday Tea Break Talks, Nick breaks down the exact CRO (Conversion Rate Optimisation) process used to dramatically increase conversions for two Shopify brands. From uncovering customer objections to smarter A/B testing and retesting strategies, this episode explains how small changes can lead to massive revenue growth — without increasing traffic spend.
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