Podcast Episodes
Real strategies. Real merchants. Real results. New episodes every week — free to listen anywhere.
Rank + Convert: Shopify SEO Secrets with Yoast
SEO isn’t a “set and forget” task, and AI content doesn’t magically fix that. In this episode, Nick sits down with Sid from Yoast (Senior Customer Success Manager & Merchant Insights Advisor) to break down what’s really moving the needle for Shopify SEO right now - from technical foundations to content that actually converts. You’ll learn:
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Would AI Buy From Your Shopify Store? The New Workflow For Shopify
Big updates. Big ideas. Big opportunity. In this episode of Tuesday Tea Break Talks, Nick covers: • The new Canva + Shopify integration via Seguno
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Too Big, Too Soon. Profitably Rebuilding Last Object's Shopify Business From The Foundations.
What happens when you build a save-the-planet product… and realise customers only need to buy it once? In this episode of the Winning with Shopify Podcast, Nick sits down with Isabel (Co-Founder of LastObject) to unpack the real behind-the-scenes of sustainable ecommerce: ocean-bound plastic sourcing, why waterless detergent sheets took off, and the honest business shift from “mission-first” to repeatable revenue + data-led product validation. You’ll hear how LastObject went from 35 employees ba
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The Data That's Killing Businesses, That You Probably Don't Check!
Most Shopify brands track revenue, ROAS, and traffic - but still struggle to grow profitably. In this episode of Tuesday Tea Break Talks, Nick breaks down the most overlooked Shopify metrics that actually drive sustainable growth, and the real client insights that prove why they matter. You’ll learn:
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Avoid the AI spam email filter with these best practices!
Nick’s got a cold, Brian’s back, and your inbox is getting smarter! In this week's episode of Winning With Shopify, Nick is joined by Brian from Seguno to break down what’s really happening when AI starts sorting, summarising, and filtering your marketing emails. If you’ve been wondering why your campaigns dip, why “quick hacks” backfire, or how to make sure your best customers actually see your emails - this is the episode.
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The Growth Metric No One Sets Targets For
Most ecommerce brands obsess over revenue, ROAS, and conversion rate - but ignore the one metric that actually drives long-term growth: lifetime value (LTV). In this Tuesday Tea Break episode, Nick breaks down: - Why LTV is the cheapest lever for growth
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Coffee, Customers, and Shopify Growth: Brewing a Brand People Love
In this episode Nick sits down with Lorna Bruce, co-founder of The Bean Shop, to talk about building a coffee brand that customers genuinely love - and how they’ve grown a balanced business across Shopify, retail, and wholesale! From selling coffee “over the baby gate” during COVID to building an online store that keeps growing, Lorna shares what actually drives retention: exceptional customer service, strong brand consistency, and email marketing that feels human. In this episode, we cover:
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Branding A Shopify Store - The Unquantifiable Component For Success
In this episode, we skip the usual news roundup and dive deep into one topic ecommerce brands struggle with more than they realise: branding. This is about branding that works, not branding that just looks good. We break down real-world branding lessons from brands like Allbirds, Gymshark, and Who Gives A Crap, and explain why effective brand positioning drives conversion, retention, and long-term growth on Shopify.
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What Ecommerce Brands Are Missing
In this episode, we break down what ecommerce brands should be focusing on right now - from email marketing and customer loyalty, to TikTok shifts, brand visibility, and platform updates that could impact growth in 2026. Topics covered: • Why email remains one of the most underused revenue channels
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Your Shopify Data Is Lying — Here’s What to Track
Most Shopify brands think they’re data-driven… until they compare Shopify vs GA4 vs ad platform numbers and realize nothing matches. In this episode of Winning With Shopify, Nick sits down with Tom Armfelt (ex–TK Maxx eCommerce + analytics) to break down the hidden tracking issues, why “best practice” can slow you down, and the metrics that actually matter when you want profitable growth. You’ll learn how enterprise teams (like TK Maxx) approached fast experimentation, why A/B tests often fail i
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The World’s Biggest Shopify Summit Is Coming...
In this episode of Tuesday Tea Break Talks, we announce one of the biggest projects we’ve ever launched - the unofficial Shopify Summit 2026. Our goal is simple but ambitious: to create the largest collection of Shopify-focused content ever released on a single day - completely free for merchants worldwide. This episode breaks down:
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How Ethical Schoolwear Are Doubling Their Revenue on Shopify Every Year
What happens when you combine ethical production, parent-to-parent word of mouth, insanely fast delivery, and simple, customer-first SEO? You build a Shopify brand that’s doubling year on year! In this episode, Nick sits down with Liam Charlton, founder of Ethical Schoolwear - a Shopify store changing the school uniform game with better quality, better ethics, and a surprisingly powerful growth engine: the school playground.
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