
500,000 Followers - No Ads! Scaling a Shopify Brand Through Organic Social @bellisbotanicals
This week we are joined by the very inspiring, Brianca Thorton, Owner of Bellis Botanicals.
Brianca started @briancabellis in April 2022 and in that time has turned her passion for craft and making nature inspired polymer clay and resin pieces into a business with almost 500,000 followers!
Brianca is a storyteller showing the behind the scenes of running a creative business, and in this episode shares how she has been able to grow her passion into her profession.
Check out Bellis Botanicals here! https://bellisbotanicals.com/
Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub
Key takeaways:
0:00 Introduction
3:13 About Brianca & Bellis Botanicals
5:09 How To Turn Craft Into Commerce
10:52 How To Tell Your Story Through Socials
16:16 How To Increase The Value of a Product
20:26 The Bellis Botanicals Social Media Journey
23:36 What Makes a Video Go Viral?
28:42 TikTok vs Instagram: Which is better?
32:05 How to Balance Your Time With Your Business
36:46 Putting Customers First
43:00 Where Bellis Botanicals Is Going
48:00 How to Connect with Influencers with Shopify
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