From Viral YouTuber to Scaling a Shopify Business - Exclusive Interview With How To Beast
This week we are joined by David de las Morenas, Founder of the Youtube channel, How To Beast, and clothing brand Edge Lifestyle.
David started out on Youtube a few years ago and very quickly gained over a million subscribers through his content.
Nick and David discuss how to start and grow a clothing brand through social media, how to review what is selling well and clear deadstock, how to order the right amount of stock to cope with demand, and much, much more!
Key takeaways:
0:00 Intro
1:35 About David, How To Beast & Edge
5:17 How social media changed influencer marketing
8:39 Working with family in business
11:44 Starting and growing Edge’s fulfilment strategy
21:55 How to review what is selling well and clear deadstock
26:36 Packaging and shipping orders
30:50 Coping with demand
37:50 The future for David de las Morenas and how to remove pressure
Edge Lifestyle apparel - https://edgelifestyle.com/
How To Beast - https://youtube.com/@howtobeast
If you own a Shopify store and ship more than 500 orders per month, email info@shipsalot.com for a free fulfilment assessment, which includes Shopify fulfilment troubleshooting, evaluating postage spend, and other important fulfilment pain points.
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify
Spec: https://spec.digital
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Please watch: "Boost Your Shopify Sales: 5 Easy Steps To Double Your Revenue"
https://www.youtube.com/watch?v=Aa73gpoD5JE
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