AI in Ecommerce: The Good, the Bad & the Game-Changing! Ft @LookFabForever
Today we’re taking all about AI. How brand are using it, how brands aren’t using it, and how AI is changing!
We are joined by the brilliant Managing Director of @LookFabForever , Janis Thomas.
Janis shares her philosophy towards AI and how her forward thinking team is utilising it and not using it!
From content marketing tips to the truth about AI search credibility, this episode is packed with insights for any brand trying to keep up (or get ahead). 💡
Timestamps:
0:00 Introduction
5:53 How Look Fabulous Forever is using AI for content (and where they draw the line)
9:59 Why what you post is more important than ever
17:24 How brands can get feedback from their customers
22:44 How much AI is too much in your content?
27:17 AI for customer service – what works, what doesn’t
30:04 The biggest AI opportunity Janis sees for the future
35:38 Brand Credibility in AI Search
38:08 Tips to optimise for AI-driven search
44:39 What’s next for AI
Check out our awesome sponsors!
Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at taxcloud.com/summer
Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/
If you use Shopify and Canva, this app will save you time! https://www.seguno.com/canva-shopify-connect
Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp
To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING
Related Episodes
E-Commerce Marketing That Actually Works in 2025 with @LookFabForever!
In this episode, we spill the tea on how e-commerce has changed over the past two years. What’s working, what’s not, and what you should definitely stop doing. Nick is joined by ecommerce legend, Janis Thomas - Managing Director of @LookFabForever. Janis shares why mixing tangible marketing methods with the intangible magic of storytelling is the secret to building your brand. We also get into the nitty-gritty of building lead gen campaigns that work, and where the opportunities are with AI rig
Listen or Watch →
Building & Converting An Audience On Social With Janis Thomas
For Week 2 of our Social Media Series we are joined by the lovely Janis Thomas, Managing Director of the e-commerce brand, Look Fabulous Forever! Janis shares an insight into their social media marketing strategy, how they amassed over a million views on a single video, how they have grown their social media presence and turning followers into customers! If you are looking to grow your brand’s social media presence to scale your business, this episode is not to be missed!
Listen or Watch →
Shopify Growth Tips from Oreo, Mars & More | Ecom Expo 2024 Rewind
With the Ecommerce Expo happening this week, we’re taking a moment to look back at Ecom Expo 2024 - one year on. We’ll revisit the key lessons and insights shared by our nine expert speakers. In this recap, we highlight the best moments and top growth strategies from the event that are still relevant today, designed to help you scale your Shopify brand. Our host, Liv, is joined by leading experts from some of the UK’s most iconic brands, including Oreo, Mars Wrigley, Pizza Pilgrims, Lucky Saint,
Listen or Watch →Frequently Asked Questions
Questions about "AI in Ecommerce: The Good, the Bad & the Game-Changing! Ft @LookFabForever"