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FRIDAY REWIND: The Shopify Strategy That DOUBLED Snaffling Pig’s Sales In 1 Year!
October 17, 2025

FRIDAY REWIND: The Shopify Strategy That DOUBLED Snaffling Pig’s Sales In 1 Year!

This week, we’re taking a trip back to this time last year, when we were joined by George Wells, formerly the Head of Marketing at Snaffling Pig.

We first discovered Snaffling Pig when they appeared on the Lightning 50 list of fastest-growing Shopify brands in 2021 - and they’ve continued to make waves ever since!

In this episode, George shares insights on Shopify growth strategies and how Snaffling Pig continues to evolve in this ever-changing market.

Nick and George dive into the secret sauce behind success, how to tell if your branding really works, Dragon’s Den, the must-follow rule for growth, strategies for customer retention, and the apps you can’t live without.

Snaffling Pig: https://www.snafflingpig.co.uk/

Reach out to George here: https://www.bigme.uk/

Key takeaways:

0:00 Introduction to Shopify Growth Strategies

3:20 About George

7:11 The Story Of Snaffling Pig

10:14 What is the secret sauce?

15:06 How Do You Know If Your Branding Is Working?

21:24 The Most Memorable Thing You've Seen

24:34 The Rule For Growth You Can't Afford To Ignore

31:27 How Do You Retain Customers?

36:15 Apps You Can’t Live Without

41:49 What’s to come

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