Google Ads for Shopify: Why Your Costs Are Rising and What Still Works
Most Shopify brands use Google Ads to drive sales. The fastest-growing brands use it to build a DTC brand.
Google Ads has become one of the most powerful ways for ecommerce brands to find new customers - but many Shopify stores are still optimising for short-term ROAS instead of long-term growth.
In this episode, Nick explains why most Shopify brands get Google Ads wrong and how successful DTC brands use paid search, Shopping ads and customer data to build a scalable acquisition engine.
Want some help with profitably scaling your Google Ads? Reach out to Nick's agency: team@spec.digital
You’ll learn:
Why chasing ROAS alone can limit Shopify growth
The difference between buying clicks and building customers
How Google Shopping acts as your digital storefront
Why product feeds, creative and offers matter more than ever
How leading brands measure profitable customer acquisition
Why Google Ads and retention need to work together
Nick also shares the biggest mistakes Shopify brands make with Google Ads, why better data leads to better automation and how to build a paid acquisition strategy designed for long-term brand growth.
Want us to review your Google Merchant Center product feed?
Email: hello@winningwithshopify.com
Omnisend - 30% off paid plans for three months with code WINNINGWITHOMNISEND.
Ships-A-Lot - Improve fulfilment costs, shipping margins and customer experience.
https://info.shipsalot.com/winning-with-shopify
Yoast - 15% off Shopify and WordPress with code WWS.
https://yoast.com/product/yoast-seo-shopify/
Inventory Planner - Free seven-day inventory bootcamp.
https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp
506 - Extended 30-day free trial on any of their three Shopify apps with code WWS.
Timestamps:
00:00 Why Good ROAS Doesn't Always Mean Profit
01:14 Stop Using Google Ads Just to Generate Sales
03:00 ROAS vs Customer Lifetime Value
05:12 The Snowball Effect of Repeat Customers
06:31 The 4 Metrics Shopify Brands Should Track
08:02 Fix Your Google Shopping Customer Journey
11:59 Why Product Feeds Matter So Much
14:04 How to Set a Profitable Google Ads Target
16:09 How to Increase Repeat Purchases & LTV
20:00 How AI Is Changing Google Ads
22:14 5 Things Scaling Brands Do Differently
25:09 The Key to Profitable Google Ads Scaling
#Shopify #GoogleAds #ShopifyMarketing #GoogleShopping #ecommerce #ROAS
Related Episodes
How To Build A Brand Customers Never Leave | Winning with Shopify
If you're trying to grow a Shopify store, focusing only on products and ads isn't enough. In this episode of the Winning With Shopify Podcast, Nick Trueman sits down with marketing leader Nadine to discuss what separates successful DTC brands from ordinary ecommerce stores. You'll learn why brand matters more than ever, how AI is changing product discovery, why retention beats acquisition, how subscriptions increase lifetime value, and why founders should stop racing to the bottom on price.
Listen or Watch →
How Smart Shopify Brands Use Dropshipping to Scale Faster
In this episode of the Winning With Shopify Podcast, Nick Trueman explains why dropshipping is still one of the smartest strategies for growing Shopify stores - when used the right way. Learn how successful brands use dropshipping to test new products, expand product ranges, reduce inventory costs, partner with other brands, and create a seamless customer experience without sacrificing brand quality. You'll also discover practical fulfillment strategies, communication tips, and ways to make drop
Listen or Watch →
Why Customers Are OBSESSED With These 5 Brands
Why do some ecommerce brands have customers who keep buying, recommending, and defending them, while others have to pay for every single sale? In this episode of Winning With Shopify, Nick Trueman reveals how to build a brand customers are obsessed with, using five powerful examples: Liquid Death, Stanley, Gymshark, Glossier, and Crocs. Building a successful ecommerce brand isn't just about great products, Shopify marketing, or running more Facebook and Google Ads. It's about creating a strong b
Listen or Watch →