Tea Break Talks Ep17: What BFCM 2025 Has Taught Us.
Welcome to another Tuesday’s Tea Break Talks - your weekly breather from ecommerce chaos to catch up on Shopify insights, PPC wins, SEO lessons, and the biggest takeaways from Black Friday and Cyber Monday. Happy Cyber Monday and Happy December!
Nick breaks down what this year’s BFCM revealed about shopper behaviour, brand readiness, and what businesses should focus on as AI and ecommerce evolve.
What’s Inside This Episode
Shopify News
BFCM Insights:
A new Shopify report shared the 96-hour litmus test of Black Friday, and Nick shares the biggest lessons.
Partner Spotlight:
Is your inventory keeping up with peak season demand?
What’s selling out, what’s not, and what are customers browsing vs. buying?
PPC Wins:
The three big PPC tips that proved most effective over BFCM
SEO Learnings:
Three key SEO strategies that worked over BFCM
Quivia:
According to Forbes and Adobe, online shoppers spent 12.5 million dollars every minute between 10 AM and 2 PM on Black Friday.
Short, sharp, and packed with insights you can put to work right away, all during your tea break.
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