July 31, 2023

The Evolution Of Social Media with Dominic McGregor

Name: The Evolution Of Social Media with Dominic McGregor
Uploaded: 2023-07-31T00:00:00.000Z

In this episode, we are joined by the incredibly knowledgeable Dominic McGregor. Dom started out creating viral Twitter accounts at age 19, and then went on to co-founding Europe’s fastest growing social media agency, Social Chain, working with some of the world’s most recognisable brands. Years later, he is now the co-founder of Fearless Adventures, investing in founders looking to rapidly scale their businesses.

Dom and Nick discuss the evolution of social media, the opportunities from omni-channel marketing, how to get brand messaging and content right, and much more!

Key takeaways:

0:00 Introduction

1:06 About Dom McGregor

2:23 How social media has changed and the challenges brands face today

5:19 What to look for in a brand when acquiring a Shopify business

8:05 The opportunities from omni-channel marketing

11:12 The evolution of social media platforms

16:11 What platforms to start on when starting out

23:51 How to get brand messaging and content right

Follow Dominic here: www.linkedin.com/in/dpjmcgregor/

Fearless adventures: https://www.fearlessadventures.co.uk/

Website: https://winningwithshopify.com/