World #1 SEO App’s Shopify Essentials & Featuring in Google’s AI results
This week we are joined by our brand new sponsors, Yoast!
Yoast has helped over 13 MILLION sites with their SEO. So, in this episode we discuss the ESSENTIAL SEO TIPS every Shopify store should be doing right now.
From the biggest “dos” and “donts” to shaping product pages, blog content, and overall site structure.
In 2025 SEO isn’t just about stuffing keywords. We explore the importance of intent-driven content, detail-rich pages, and creating meaningful experiences for both users and search engines.
Plus, with AI rapidly transforming how people discover and shop for products, we discuss how these shifts are reshaping search behaviour with the use of LLMs - And what that means for your SEO strategy moving forward!
Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15!
https://yoast.com/winningwithshopify-exclusive/
Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub
Check out our awesome sponsors!
To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING
If you use Shopify and Canva, this app will save you time! https://www.seguno.com/canva-shopify-connect
Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp
Key Takeaways:
0:00 Introduction
1:36 About Carolyn at Yoast
3:29 About Alex at Yoast
5:39 The essential SEO tips for your e-commerce store
11:12 Product Schema
14:27 Topical Keywords: Green vs Olive
17:07 The Do's and Dont’s of category pages
20:08 Is AI Affecting Site Search?
23:22 How Yoast is helping Shopify Product Schemas
29:50 How to Leverage AI in your SEO
34:15 How LLMs are changing Google Search
41:06 Using Customer Service to inform Content Marketing
Related Episodes
Shopify SEO Masterclass: Your 2025 Guide To Doing SEO on Shopify
SEO doesn’t have to be complicated! In this episode, Nick shares simple, actionable ways to boost your store’s traffic and sales. From speeding up your site and fixing slow images to handling vendor pages and keeping up with Google’s latest changes, you’ll learn the essentials every store owner needs. We also uncover the biggest SEO mistakes brands are making, plus off-site strategies and link-building tips to help you get ahead.
Listen or Watch →
Shopify SEO - 10 Easily Fixable Things, Missed By Most Brands. Get Ahead Now!
In this episode Nick is joined by SEO consultant, Kieran Layton, from Spec Digital, to uncover the 10 Shopify SEO things every brand is missing and can easily fix! From optimising product pages and collections to improving page speed and tracking, we discuss the most common SEO mistakes brands make and how to fix them. Learn how to improve your store's visibility on search engines, increase organic traffic, and boost sales!
Listen or Watch →
SEO - Cementing your Shopify Store at #1 on Google
This week are joined by Senior SEO Consultant, Rob Stanbury, to explore essential strategies to elevate & cement your Brand’s SEO position! From uncovering the five key focus areas in SEO to demonstrating relevance on your collection page, we provide actionable insights to help you climb the search engine rankings. Discover the power of buying guides and learn how to structure a user journey for maximum impact. We also explore the future of marketing with AI personalisation and share quick fixes
Listen or Watch →Frequently Asked Questions
Questions about "World #1 SEO App’s Shopify Essentials & Featuring in Google’s AI results"