A 28-Year Old Brand Went 80% Digital & Are Crushing It... Here’s How!
Ever wondered how an established retail brand suddenly becomes 80% digital?
In this episode, we break down the digital marketing strategies behind Green People’s transformation with Matt, their Head of Digital.
We cover the tactics that actually work today - turning reviews into revenue, telling stories that sell, using AI the right way, building a one-click customer experience, and navigating the messy parts of international expansion.
If you love brand transformations, big pivots, and real talk about how companies reinvent themselves after decades in business, this one’s for you.
Hit play, let’s get into it.
Get in touch with Matt here: www.linkedin.com/in/matthew-burgess-2a65331b3/
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Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at taxcloud.com/summer/
To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING
Join the bootcamp and elevate your inventory game: info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp
KEY TAKEAWAYS:
00:00 – How Shopify’s 50,000 Reviews Help You Win
03:53 – How to Tell Brand Stories That Sell
07:20 – How to Target and Convert a Broad Audience
10:30 – Shopify Promote: Covella’s 50% Off First Sample Strategy
12:10 – AI in Shopify: What’s Worth Using
15:34 – How to Build a One-Click Customer Experience
21:55 – Why Being Customer-Obsessed Actually Pays Off
28:55 – How to Build a Digital Business with Shopify
34:53 – Green People: The Hidden B2B Challenges
38:23 – Why People Leave an Agency
40:34 – How to Get Your Ad Copy Approved
44:54 – Green People: The Internationalisation Process
50:14 – How to Launch a Shopify Store the Right Way
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