
The Biggest Unmissable Takeaways from 2025, to Scale your store in 2025
Welcome to our 2025 Christmas Wrap-Up! A special edition where we revisit the biggest lessons, biggest wins, and most game-changing insights shared by our guests this year.
In this festive episode, we look back at the real stories behind sell-out launches, the email strategies driving up to 75% of revenue, and the behind-the-scenes moments that shaped some of the fastest-growing Shopify brands in 2025. From relying on Seguno and Canva Connect for rapid-fire, on-brand marketing to navigating the chaos of inventory planning, this episode is packed with the best knowledge bombs our guests dropped throughout the year.
We also cover what “Built for Shopify” really means, how authenticity beats staged influencer content every time, and why customer feedback (especially the unhappy ones!) might be your most valuable gift this season. Plus, TaxCloud joins us to break down the essentials of sales tax, Nexus, and how to keep compliant as you scale into the new year.
Whether you're wrapping gifts or wrapping up Q4, this episode brings you the standout insights you’ll want to carry into 2026.
EXCLUSIVE WWS OFFERS:
Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at taxcloud.com/summer/
To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING
Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: seguno.com/winningwithshopify
Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! yoast.com/winningwithshopify-exclusive/
Join the bootcamp and elevate your inventory game: info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp
KEY TAKEAWAYS:
0:00 How to Win With Shopify
0:37 Selling Out Using Email & Tiktok
6:34 Purpose Meets Profit
13:29 How To Find The Best Shopify Apps
19:29 Dropshipping That Works
25:39 A Quote To Reflect On
27:15 A Multi Million $ Growth Story
34:56 AI in Ecommerce
40:09 The First Thing To Think About With Sales Tax
Related Episodes

Shopify Growth Tips from Oreo, Mars & More | Ecom Expo 2024 Rewind
With the Ecommerce Expo happening this week, we’re taking a moment to look back at Ecom Expo 2024 - one year on. We’ll revisit the key lessons and insights shared by our nine expert speakers. In this recap, we highlight the best moments and top growth strategies from the event that are still relevant today, designed to help you scale your Shopify brand. Our host, Liv, is joined by leading experts from some of the UK’s most iconic brands, including Oreo, Mars Wrigley, Pizza Pilgrims, Lucky Saint,
Listen or Watch →
A 28-Year Old Brand Went 80% Digital & Are Crushing It... Here’s How!
Ever wondered how an established retail brand suddenly becomes 80% digital? In this episode, we break down the digital marketing strategies behind Green People’s transformation with Matt, their Head of Digital. We cover the tactics that actually work today - turning reviews into revenue, telling stories that sell, using AI the right way, building a one-click customer experience, and navigating the messy parts of international expansion.
Listen or Watch →
Tea Break Talks Ep17: What BFCM 2025 Has Taught Us.
Welcome to another Tuesday’s Tea Break Talks - your weekly breather from ecommerce chaos to catch up on Shopify insights, PPC wins, SEO lessons, and the biggest takeaways from Black Friday and Cyber Monday. Happy Cyber Monday and Happy December! Nick breaks down what this year’s BFCM revealed about shopper behaviour, brand readiness, and what businesses should focus on as AI and ecommerce evolve. What’s Inside This Episode
Listen or Watch →Frequently Asked Questions
Questions about "The Biggest Unmissable Takeaways from 2025, to Scale your store in 2025"
