From $500 Basement Startup to Global Retailers: Jenn Harperās Journey with Cheekbone Beauty
This week on the show we are joined by Jenn Harper!
Jenn is the Founder & CEO of Cheekbone Beauty - a purpose-driven, Indigenous-owned cosmetics brand that blends culture, sustainability, and social impact.
šļø In this episode:
- The story behind Cheekbone Beauty
- Transitioning from corporate to founder
- Scaling from basement startup to selling in major retail stores
- Why B Corp certification matters (and how she did it)
- The real challenges and wins of mission-driven growth
- Advice for founders building with culture and impact
If youāre building on Shopify or building with purpose, this oneās for you!
Takeaways:
0:00 Introduction
1:41 How Cheekbone Beauty Started from a Dream
9:30 Why hitting rock bottom can be a good thing
11:09 How to communicate a personal story through a brand
15:02 How to choose winning products?
18:46 Being the face of the brand
23:17 The real challenges of mission driven growth
28:27 How to Hire the Right People
31:46 The important KPIs and Data to track
35:19 Advice For Starting a Business Today
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