Why is it important to start preparing for Black Friday Cyber Monday (BFCM) early?

Starting early is critical because 65% of consumers plan to complete their shopping before the actual Black Friday and Cyber Monday dates. Brian Krug from Seguno emphasizes that proactive planning allows you to capture this early demand and effectively manage your promotional strategy.

How can I improve my email marketing for the BFCM season?

In this episode, Brian Krug explains how to optimize your email strategy by focusing on timing and personalization for your promotions. He also highlights the importance of building and refining your welcome series to engage customers effectively throughout the busy holiday period.

What specific actions should I take today to prepare for Black Friday?

To get ready for the holiday season, you should focus on auditing your current email marketing workflows and defining your promotional calendar. Brian Krug provides actionable insights on what steps Shopify merchants should be taking immediately to ensure their business is ready for the BFCM rush.

Are there any special offers for listeners of the Winning With Shopify podcast?

Yes, Seguno is currently offering listeners an extended free trial along with a complimentary email strategy session with an expert. You can claim this offer by visiting the link provided in the episode show notes.

Does this episode cover strategies for small Shopify businesses specifically?

Absolutely, the episode includes a dedicated discussion on the unique pros and cons of operating a small business. Brian Krug offers expert advice tailored to help smaller merchants maximize their sales performance during the competitive BFCM period.

September 15, 2023

How To Prepare For Black Friday, & Why To Start NOW!

Name: How To Prepare For Black Friday, & Why To Start NOW!
Uploaded: 2023-09-15T00:00:00.000Z

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“65% of consumers plan to do all of their shopping before Black Friday / Cyber Monday!”

This week we are joined by the extremely knowledgable and all round great guy, Brian Krug, who is the Customer Success Lead at Seguno.

In this episode Brian shares his insights into how you can maximise your sales throughout the Black Friday Cyber Monday period via email, and why you should start preparing now. If you’re looking to make the most of maximising Black Friday Cyber Monday this year this is an episode for you!

Key takeaways:

0:00 Introduction

2:47 Brian’s background & journey so far

4:32 The pro’s and con’s of a small business

7:28 Why start to think about BFCM now

12:57 What you should be doing today to prepare

16:08 Doing things differently this BFCM

20:48 Timing & personalising your promotions correctly

35:20 Building your welcome series

43:15 Get your free email strategy session

Seguno is offering Winning with Shopify listeners an extended free trial, plus a complementary strategy session with an email marketing expert. Visit https://www.seguno.com/winning-with-shopify-podcast to claim your offer.

Website: https://winningwithshopify.com/

YouTube: https://www.youtube.com/@winningwithshopify

Instagram: https://www.instagram.com/winning_with_shopify/

TikTok: https://www.tiktok.com/@winningwithshopify

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Please watch: "Boost Your Shopify Sales: 5 Easy Steps To Double Your Revenue"

https://www.youtube.com/watch?v=Aa73gpoD5JE

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