What Ecommerce Brands Are Missing
In this episode, we break down what ecommerce brands should be focusing on right now - from email marketing and customer loyalty, to TikTok shifts, brand visibility, and platform updates that could impact growth in 2026.
Topics covered:
• Why email remains one of the most underused revenue channels
• 4.6 billion global email users - and why retention matters more than acquisition
• The risks of over-reliance on Google Ads and paid traffic
• How to build a more resilient ecommerce business using existing customers
• TikTok’s US algorithm split and what it means for brands and advertisers
• Why change creates opportunity for marketers who move quickly
Platform & partner updates:
• Yoast’s new Site Kit by Google integration (WordPress)
• Tracking brand visibility in Google Gemini with Yoast AI Brand Insights
• Agentic commerce and why it matters as AI search evolves
• Sales tax changes for SaaS and cloud services in the US (via TaxCloud)
Quivia (quick facts from the episode):
• Average UK child spends 92 minutes per day on YouTube
• 64% of the world’s population uses social media
• TikTok was the most downloaded app of 2025
If you run a Shopify store, ecommerce brand, or digital agency, this episode is packed with practical insights to help you prioritise channels, reduce risk, and build long-term growth.
👉 Don’t forget to sign up for the Shopify Summit 2026, launching 1st September
Visit: wwspodcast.com → Shopify Summit 2026
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